When it comes to choosing treatments or medications, most Americans—about 6 in 10—are weighing side effects and insurance coverage above all else. As someone who's dedicated my life to helping families make thoughtful choices for lasting peace of mind, I see the same priorities reflected in my conversations every day. It's interesting to note how these priorities shift: older adults tend to focus more on safety, insurance details, and the reputation of their care providers, while younger folks—especially Gen Z—place a little more weight on prescription price and the reputation of the medical center itself. Across all age groups, though, insurance coverage consistently stays near the top, and cost remains a deciding factor for nearly 4 in 10 people. Testimonials seem to matter less as we age, and for those who delay care, there’s often uncertainty about what truly matters most.

My approach as a broker is rooted in understanding these unique priorities—because protecting lives and empowering futures starts with listening. Every choice is personal, and I’m here to help you find the coverage that fits your journey, not just your policy number.